News / Voice
Yahoo buzz game shows uneven attention for VoIP brands
A Yahoo Research and O’Reilly buzz game in 2006 tracked public attention to companies and search terms through a market-style format.
What was announced or reported
The record says Skype was receiving more attention than Yahoo Voice and Dialpad in that exercise. It suggests that established recognition and a still-developing service model could help explain the difference.
Context and limits
The score was a measure within an experimental attention game, not a technical comparison of call quality or a market-share report. It captures one moment in how VoIP names were being discussed.
Why the distinction matters
Attention indicators can reveal awareness, but they cannot show whether users retained a service or found it useful. The record is therefore best read as a small cultural snapshot of how internet calling brands competed for notice. It does not claim that attention scores determined the eventual market.