News / Hardware
High option prices shaped 2006 sat-nav interest
A 2006 survey described satellite navigation as attractive to UK car buyers until its optional-equipment price was considered.
What the report described
Interest fell sharply once respondents saw the cost, while reverse-assistance technology rose in preference. The report saw this gap as an opening for aftermarket navigation makers rather than proof that demand had disappeared.
How to read the claim
The percentages and price discussion describe that survey period and are not a current comparison of vehicle options.