News / Mobile
O2 prepared support and retail teams for the UK iPhone launch
In November 2007, O2 said it was increasing staffing and training before the UK arrival of Apple’s iPhone.
What the report described
The plan included a dedicated customer-service unit and more retail staff, reflecting an expectation that new users would need demonstrations and aftercare. The report described the operator’s preparations across named UK centres and stores.
How to read the claim
Staffing totals and launch anticipation are retained as event context, not as current employment or support information.