News / Media
Small screens and the 2008 advertising question
Its core concern was inventory: a phone could show fewer paid placements than a desktop page. The piece treated the iPhone’s 2007 launch as a catalyst for more capable mobile web use and cited early research about mobile use among younger people.
Details in the 2008 account
It also allowed that mobile advertising might prove more effective despite limited screen space. The argument was a period analysis of an emerging market, not a current measurement of search advertising.