News / Business
Blyk reaches 100,000 users in an ad-funded model
In April 2008, Blyk said it had reached 100,000 UK members in its first six months of operation.
The exchange offered to users
Blyk operated as a mobile virtual network on Orange infrastructure. It offered members aged 16 to 24 a stated monthly allowance of texts and voice minutes in return for receiving a limited number of targeted advertising messages.
Data and advertiser claims
Members supplied information about themselves and their interests to support targeting. Blyk also reported response-rate and cost comparisons for advertising campaigns, including a Penguin Books promotion; those were the company’s own claims, not independent measurements.
A model described in 2008
The service terms, member count and marketing metrics belong to the original report. They do not establish current availability, privacy practice or advertising performance.