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A Shift CTO argues for Canadian business VoIP
Writing as Shift Networks’ CTO in 2006, the author argued that Canadian businesses could adopt SIP-based communications more quickly and promoted the company’s on-demand service ambitions.
An insider’s regulatory view
The post characterized Canada as slower than the United States and Europe to deploy new telecommunications technology while praising the country’s SIP engineering ability. It introduced “Simple, Powerful, Affordable and Reliable” as a description of the service the author hoped to build at Shift.
The author also reacted to a review of a Canadian Radio-television and Telecommunications Commission VoIP ruling. He feared that incumbent operators could use price competition to constrain smaller innovators. This is an executive’s advocacy during a regulatory debate, not evidence that Canadian deployment, competitive conditions or the review developed as he predicted.