News / Research
2008 mobile satisfaction survey compares UK brands
Aura used its own cross-sector scale to interpret satisfaction scores and said no major mobile brand performed exceptionally well by that comparison. The article characterised results for retail and network airtime as relatively favourable to O2 and weak for Orange and Phones 4U.
Details in the 2008 account
It also said the timing predated the inclusion of newer brands such as Apple and possibly BlackBerry. These are survey results and interpretations for that sample, not current customer-satisfaction rankings.