News / Mobile
An unannounced iPhone was seen as a possible 2007 disruptor
In November 2006, reports and analyst comments treated an Apple iPhone as a rumour that could reshape handsets if it reached market in 2007.
What the report described
The discussion focused on music phones, storage, operator relationships and the difficulty of sharing revenue around a music ecosystem. It used the earlier Rokr as an example of the tension between a handset maker, a music company and operators.
How to read the claim
The iPhone’s arrival and market forecasts were explicitly expectations at that date.