News / Business
O2’s indirect-sales strategy reassessed
The source recalled industry concern that Vodafone’s decisions about partners and high-street sales would prompt rivals to follow. It then contended that management changes and a more mature O2 strategy showed a deliberate distinction: consumer sales and business distribution were being handled differently.
Details in the 2008 account
This is editorial analysis of an evolving UK channel market, not a factual description of current O2 or Vodafone sales policy.