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Business · 2008-05-04

T-Mobile promotes prepaid top-ups in 2008

A May 2008 report described T-Mobile’s Top Up and Stretch offer for UK prepaid customers and the competitive logic behind instant-value promotions.

Business · 2008-05-04

O2’s indirect-sales strategy reassessed

A May 2008 commentary argued that O2’s UK sales approach should not simply be treated as an imitation of Vodafone’s channel changes.