● Asterisk X100P FXO ● Helicomm ZigBee Platform ● Home WiFi Networks ● IEEE 802.11 ● New Taiwan Hwa Yao Tek ● NexTone Rental ● RF Linx WLAN Radios ● VoIP PSTN Gateway ● Wi-Fi ● WiMAX ● Wireless ● Wireless security ● WirelessGRID Bridges ● z Links ● Zigbee / IEEE802.15.4

Orange is pinpointed as a poor performer in latest Mobile Industry Satisfaction Survey (MICS)

Navigation: Main page

Author: WildC@rd

Each year since 2003, marketing consultancy Aura Corporation has canvassed opinion of the UK mobile market for the Mobile Industry Customer Satisfaction (MICS) survey. The 2008 poll, the fifth of its kind, was carried out between November 2007 and February 2008 on a customer response base of 2,750. It has collated information on what the UK public thinks of the products and services it gets, and where it thinks improvements can be made. Aura believes, across surveys it does in other consumer sectors, a score around 70 per cent is averagely good, closer to 80 is very good and below 60 is dreadful. No big mobile brand scores really highly in comparison to other trade sectors – the best do averagely good. Accordingly, the 2008 MICS results for customer satisfaction in retail and network airtime are fairly kind to O2, and make particularly grim reading for Orange and, again, Phones 4U. This year’s sample was taken too early, says Aura, for the industry’s new Harley Davidson brands – those companies whose brand name alone garners them a particularly diehard and uncritical following – to feature. So, it will be another 365 days until Apple and, perhaps, BlackBerry tear up the rule book and top the handset charts.
Alpha Telecom

Vodafone says no to Ј30m Yes buy
Vodafone has denied it paid Ј30m to take over Manchester-based telecoms reseller Yes Telecom.

Bluetooth to be boosted by marriage to UWB
The Bluetooth Special Interest Group (SIG) has said it will combine WiMedia Alliance's ultra-wideban...

2008: The year of mobile handset evolution?
With the glamorous promise of Google's Android and the glitz of Apple's iPhone, 2007 may seem like a...