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Nokia buys Loudeye digital music delivery platform Navigation: Main page Author: WildC@rd With Nokia releasing the N91 musicphone with a 4GB capacity, I've said a few times that Nokia will not be able to dent the iPod's marketshare unless it can create an ecosystem like the iPod/iTunes experience for customers. A gadget is not nearly enough, as many competitors have learned while trying to overthrow the iPod from its perch. The entire integrated customer experience must be designed with optimal ease-of-use and perfect functionality. With that said, Nokia just purchased Loudeye for this very purpose. Nokia wants to develop and deliver a completely integrated music service to co-exist with these cutting-edge music phones it's now releasing. Will this strategy be successful? Let's hope it is more than the ill-fated N-Gage experiment was. |
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