● Asterisk X100P FXO ● Helicomm ZigBee Platform ● Home WiFi Networks ● IEEE 802.11 ● New Taiwan Hwa Yao Tek ● NexTone Rental ● RF Linx WLAN Radios ● VoIP PSTN Gateway ● Wi-Fi ● WiMAX ● Wireless ● Wireless security ● WirelessGRID Bridges ● z Links ● Zigbee / IEEE802.15.4

Kids flocking to Blyk to bag free calls and texts

Navigation: Main page

Author: WildC@rd

An ad-funded mobile network that offers free calls and texts to 16- to 24-year-olds has signed 100,000 UK users in the first six months of operation. Blyk - a mobile virtual network operator (MVNO) which piggybacks on the Orange network and gives users 217 free texts and 43 free voice minutes per month in exchange for receiving no more than six targeted ad texts/picture messages per day - has reached its annual member target half a year ahead of schedule. Blyk said the ad campaigns that fund the service have had an average response rate of 29 per cent - which it described as "industry leading". But many individual campaigns have had significantly higher response rates than that, according to Blyk, which cites a Penguin Books promotion for Nick Hornby's novel Slam which it said gained "an unprecedented 67 per cent response rate". Blyk users are asked to volunteer information about themselves and their interests, enabling the company to build up detailed profiles for targeting ads. It said the average cost to advertisers per response rate is 53p - which makes Blyk a more efficient form of advertising than online (Ј1.50), email (Ј2.00), direct mail (Ј12.50) and unprofiled mobile SMS (Ј2.22). Shaun Gregory, UK CEO of Blyk, said in a statement: "Reaching 100,000 members is significant for advertisers because it gives them the opportunity to engage with a mass youth audience in a highly efficient and cost-effective way. In six months we have built up a deep knowledge of our member base which now exceeds many established youth media players and with over seven million 16- to 24-year-old phone owners in the UK there is huge potential for growth." Blyk launched in the UK at the end of September 2007.
Alpha Telecom

Mobile lockdown coming to a phone near you
Mobile operators will be leading the push, according to analysts, with 2007 likely to become the yea...

Banks ignore tech at their peril
Banks could improve their customer service by embracing new technologies but are proving to be slow ...

NEW UK VOIP PROVIDER TO LAUNCH on REVOLUTIONARY NETWORK INFRASTRUCTURE
New and unique VoIP Service Provider G3T are due to launch their ‘plug & go’ VoIP servic...